Brand Strategist | Content Creator

Profile Title: Experienced Social Media Manager | Brand Strategist | Content Creator | Expert in Social Engagement

About Me

¡Hola! I am a passionate and results-driven Social Media Manager with over 5 years of experience helping brands build their presence, engage their target audiences, and create compelling content. Based in the vibrant and culturally rich Mexico City, I bring a unique understanding of both local and global trends to the table. My background in marketing, communication, and digital strategy allows me to craft tailored social media strategies that drive growth, boost brand awareness, and cultivate loyal communities.

Throughout my career, I’ve worked with a diverse range of clients, from local startups to international companies, and I specialize in creating dynamic and engaging social media campaigns that resonate with both Spanish and English-speaking audiences. My goal is to help businesses grow by telling their stories authentically and creatively.

If you are looking for someone who can elevate your brand’s online presence, create engaging content, and drive measurable results, I’d love to connect and discuss how we can take your business to the next level!

What I Can Do for You

As a Social Media Manager, I wear many hats—think of me as your brand’s digital partner, here to help you navigate the ever-evolving world of social media. Here’s how I can help your business grow:

1. Strategic Planning & Campaign Development

I begin by understanding your brand’s mission, vision, and target audience. I develop comprehensive social media strategies tailored to your specific goals, whether it’s increasing followers, improving engagement, or driving sales. My approach combines creativity with data analysis to ensure each campaign is optimized for maximum impact.

2. Content Creation & Curation

From eye-catching graphics to engaging copy, I create visually stunning and thought-provoking content that resonates with your audience. Whether it's an Instagram post, Twitter thread, or Facebook story, I craft content that stays true to your brand’s voice while keeping your followers hooked.

Additionally, I curate relevant content from industry leaders and trending topics to keep your brand visible and top-of-mind.

3. Community Engagement & Management

Building a loyal community is just as important as gaining new followers. I engage directly with your audience through comments, messages, and interactive posts, ensuring they feel heard and valued. I respond promptly and help foster meaningful conversations, turning followers into brand advocates.

4. Analytics & Performance Monitoring

To ensure your social media efforts are paying off, I track performance and provide actionable insights on how we can further optimize your strategy. I use advanced analytics tools to measure key metrics such as engagement rates, website traffic, and conversion rates. This data helps me refine our approach, ensuring your brand stays ahead of the curve.

5. Paid Advertising Campaigns

Social media ads are a powerful way to boost your brand’s visibility and reach your target audience. I plan and execute effective paid campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter, optimizing your ad spend to generate the best return on investment (ROI). From A/B testing to retargeting, I ensure your ads drive real, tangible results.

6. Influencer Partnerships

I understand the value of influencer marketing, particularly in a dynamic market like Mexico City. I help connect your brand with influencers whose values align with yours, creating authentic and powerful partnerships that can amplify your message. From campaign strategy to negotiation and execution, I manage the entire influencer marketing process.

Why Choose Me?

1. Bilingual Expertise
   Living in Mexico City, I’m fluent in both Spanish and English. This gives me a unique edge in tailoring campaigns that resonate with both local and international audiences. I can craft bilingual content that speaks to your diverse customer base, making your brand accessible and engaging in multiple languages.

2. In-Depth Knowledge of Latin American Culture
   As a native of Mexico City, I have an in-depth understanding of Latin American culture and consumer behavior. This cultural insight allows me to create content and campaigns that feel authentic to the local market, tapping into the nuances that make Mexican and Latin American audiences unique.

3. Proven Track Record
   Over the years, I’ve worked with brands across various industries, including fashion, beauty, hospitality, and technology. My strategies have helped my clients increase their followers by up to 300%, improve engagement rates, and drive website traffic, ultimately leading to higher sales and stronger brand recognition.

4. Adaptability to Your Business Needs
   I understand that every brand is different, and so are its social media goals. Whether you’re a startup looking to establish your brand or an established business looking to revamp your online presence, I tailor my approach to your specific needs and objectives. I’m committed to working closely with you to ensure your vision is brought to life.

5. Up-to-Date with Trends
   The social media landscape is constantly evolving, and I make it a point to stay on top of the latest trends, tools, and updates on platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn. This means your brand is always at the forefront of new opportunities to connect with your audience.

Tools I Use

• Social Media Management: Hootsuite, Buffer, Sprout Social

• Content Creation & Design: Adobe Photoshop, Canva, Lightroom

• Analytics & Reporting: Google Analytics, Facebook Insights, Instagram Insights

• Advertising Platforms: Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager

Industries I’ve Worked With

• Fashion & Beauty

• Food & Beverage

• E-commerce

• Travel & Hospitality

• Tech Startups

• Real Estate

• Non-Profit Organizations

Let’s Get Started!

Whether you need someone to handle your day-to-day social media management or create a tailored social media strategy, I am here to help you succeed. I take pride in delivering high-quality results and building long-lasting relationships with my clients. If you’re ready to boost your brand’s social media presence, feel free to reach out, and let’s make it happen!

I look forward to working with you!